Microsoft Modern Life Brand Exploration

Role: Senior Designer, Visual Design & Branding
, Microsoft Modern Life & Devices

My primary focus was visual design and branding while working side by side with an incredible Product & UX designer. While our roles weren’t defined that way on paper, we naturally gravitated to splitting the work this way to utilize our strengths. 


The Problem:

The Modern Life Studio team was challenged to concept a product to help users manage and balance their lives while incorporating human centric and inclusive design. While the studio worked side by side with Product Managers to outline features, the designers were eager to design. While we did not yet have a product we knew we could start work on there aesthetic and visual feel of one.

The Solution:
We created curated mood boards, posters, and welcome screens for potential future product with approachability in mind. We collaborated on pulling images that appealed to each of us. Using a chrome App I was able to download each of our Pinterest boards and organized the images into themes. From there the product designer created posters which I took and colorized to hatchback to the themes. The product designer then took the mood boards to create welcome screens for the potential app. We presented this work to Product Managers and leadership help drive excitement and momentum.