Cortana Identity Posters

Role: Contract Visual Designer, Microsoft Cortana

After sending a potential Cortana symbol (the hexagon) into legal testing, I was asked to play around with poster concepts for how the symbol could be scaled.

The typographic posters’ typography was borrowed from previous poster projects. The first features the inside of the Segoe C for “Cortana”. 

For the following, I played around with the insight or smart suggestion bubble and the hexagon of the potential Cortana symbol.

Contrast of voice activated technology with the organic form of a plant.